Consumer Ethnocentrism in Turkey: Ours are Better than Theirs

Gaye Acıkdıllı, Christopher Ziemnowicz, Victor Bahhouth

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Abstract

Consumer ethnocentrism and lifestyles are among major influences in buying behavior. This study updates consumer ethnocentric behavior following some changes in Turkey that occurred in 2016. The CETSCALE (Shimp and Sharma, 1987) is used to reveal tendency to prefer products made domestically in contrast to those of foreign origin. Psychographics - used to measure activities, interests, and opinions (AIO) - were analyzed to identify consumers' lifestyles that affect buying decisions. Findings indicate that Turkish consumers are basically rational buyers and do not discriminate against imported products, but have a preference for local goods that are of equal quality to the imports because buying them assists the economy and employment in the nation.
Original languageEnglish
JournalJournal of International Consumer Marketing
DOIs
Publication statusPublished - 2017

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Consumer behavior
Consumer ethnocentrism
Turkey
Lifestyle

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Consumer Ethnocentrism in Turkey: Ours are Better than Theirs. / Acıkdıllı, Gaye; Ziemnowicz, Christopher; Bahhouth, Victor.

In: Journal of International Consumer Marketing, 2017.

Research output: Contribution to journalArticle

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